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A website that helps you "compete"
with other websites
"Compete.com" makes a bold claim. Enter any
web address into its search like interface and it will
deliver website visitation statistics for that site.
This is an amazing sales tool if you are looking for a
way to compare the web traffic of your site to a
competitor's. But is it accurate? The numbers that
Compete.com deliver are not actual visitation
statistics but mathematical projections based on their
2 million or so members plugged into their
system. Compete.com samples and projects these
statistics to a national level. How accurate? Accurate
enough for a sales call and accurate enough to start
or deepen a customer dialogue.
Plug
in your competition's web address to "Compete.com"
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 Is
your sales staff missing opportunities on the web?
There is great synergy in selling print and web products
together. We have a system where salespeople learn to
expand online revenue while protecting the print base.
"The
inspirational ideas and real world examples...made the
staff look at challenges and opportunities with 'new
eyes'."
NFPA
Journal and NEC Digest
Visit
us at the Smarter Media Sales website
or call us at 718 802 0488
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Free
Webinar: useing your BPA audit on calls
Josh Gordon's second Webinar sponsored by the BPA features interviews
with media buying super stars Brenda McKenna,
Vice-President Media Director, Marquardt & Roch
and Parkers, and Sheree Johnson, Senior Vice-President
and Director of Media Services, Nickleson Novack Inc.
In this fast paced hour long webinar, Josh
surveys the audience of publishers and media
salespeople then asks the media buyers, for a reality
check. You will learn some surprising truths of how
media buyers view audit statements and how to better
present them on your next call.
Read
about the "Second BPA Webinar"
Register
and take the Webinar on-demand
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It's
all about the advertising business model
Read how Rupert Murdock's purchase of the Wall
Street Journal is all
about changing the ad model
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Why
your online revenue will one day pass your print
A finacial analyst's prediction about advertising's "inevitable
correction."
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"Why
should I advertise on your website when my website is
bigger?"
Welcome
to your newest competitor...the website of the company
you are trying to sell. I was surprised when I first
got hit with this objection, but the advertiser had a
point. It was a major corporate account, one of
largest in the industry I was selling in. Just after I
presented the case for advertising on my publication's
website he said abruptly, "My site attracts five
times the traffic as yours, and all of them are
current or potential customers. I'm putting my money
into my website, not yours."
The
point my advertiser missed had to do with
objectivity. While buyers will use an advertiser's web
site to gather information, no one expects it to be
objective. A company that sells a product may not
always offer unbiased, objective product information.
On the net, skeptics rule.
A
study released in the Health Services industry backs
this up. The survey conduced by Prospective
documents that the Internet was
the overwhelmingly the most trusted and reliable
resource for researching ailment and drug information,
beating out broadcast media and magazines by a large
margin.
Link
to the blog entry that includes links to the survey
data
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