Free BPA Webinar!

BookYou've given your last boring BPA presentation!
If you want to present your BPA circulation statement dynamically, you need to do more than crunch numbers. By adding one of the creative strategies from this free Webinar, your next BPA presentation will have maximum impact. Brooklyn-based Josh Gordon, a 20-year space sales veteran, and author of the book, "Presentations That Change Minds", will show you the five key strategies to making effective use of your BPA data on your next sales call.
Josh is a master presenter who will show you how to use BPA data to make your presentations more dynamic. He will take you step-by-step as you plan, create and present your BPA audited data in a more dynamic way than you ever thought possible. He will also discuss the various paragraphs of the BPA statement and their relevance to advertisers and media buyers.
During this session, Josh will show you how to:
  • Fuse an idea with BPA data to make them both more compelling
  • Use your BPA circulation statement to sell a dynamic view of your market
  • Use BPA data to sell a quality advantage
  • Sell the value of verified data (or selling against an unaudited publication)
  • Use BPA data to make agency friends

So don’t miss this opportunity to learn and understand the advantage of selling with a BPA audit statement!
Register yourself and your sales team today!
And don’t forget, all BPA Webinars are FREE. So if you are unable to participate in the live session, register now so you can access the archive at a more convenient time.

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Who Should Attend
This two-part presentation is designed for anyone interested in learning how to utilize their BPA data more efficiently, including managers, directors, publishers and all B-to-B and consumer executives responsible for:
  • Ad Salespeople
  • Publishers


BPA University:
Chicago, IL

March 19, 2007


Webinars:
All past Webinars are available to watch on demand.