Selling 2.0: Table of Contents:

Acknowledgments ix
Introduction xv

Motivating Customers by...

1. Sharing a Vision  
2. Sharing Knowledge

3.  Building Trust                 
4. Selling Your Brand         
5. Building Loyalty 
6. Solving Problems 
7. Sharing Ideas 
8. Selling Value 
9. Networking
10. Building Relationships 
11. Creating Value 
12. Partnering 
13. Selling a System 
14. Creating Experiences 
15. Competitive Positioning 
16. Offering Proof 
17. Explaining Cost 
Afterward: My Top Ten Lessons
Appendix Your Customers Are Changing ... Are
You? 
Index