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The Guide to Delivering Persuasive Presentations
March 22, 2006
For more than more than half of all presenters audience involvement
In a national survey of business professionals, less than half (44.7%) said they plan ways to involve their audience while planning and sharing persuasive presentations. That leaves more than half (55.3%) of all presenters who do not actively think about the different ways they can encourage audience involvement in their message.
Take-away: While it is important to focus on your presentation’s content, it is just as important – if not more so – to focus on your presentation’s audience and plan ways to involve them in your presentation.
From Josh Gordon’s “Presentations that Change Minds: Strategies to Persuade, Convince, and Get Results” (McGraw-Hill, 2006).
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